There are many serious things to say about the merger of Random House and Penguin but the aspect that most strikes me is what a wasted opportunity it is to have an entertaining brand name.
As widely noted on Twitter, the decision to call the merged entity Penguin Random House is aesthetically far inferior to the alternative: Random Penguin. Jane Thynne, the journalist and author, summed it up nicely:
Penguin Random is clunky. Random Penguin has poetry. Surely a business devoted to writers can appreciate that simple fact.![]()
@janethynne
Jane Thynne
